It is our mission to bring to you a fully traceable yarn that guarantees fair pay to farmers, ensuring the welfare of their animals whilst supporting the sustainability of the British farming industry.


Fair Price. By purchasing from our Wooltrace range you are guaranteeing a fair price is paid to our farmers.


Traceable. Full traceability back to farm. See where your wool came from by typing the batch code into our ‘farm finder’ search box.


Kind. All our farmers are kind to their animals and are signed up to the five freedoms of animal welfare.


British. Grown and spun in the UK. Proudly supporting the British farming industry.


About Wooltrace

Dedicated to making a difference

Wooltrace work with a dedicated group of British farmers whose common goal is to create the best quality wool for our yarn. Coupled with British manufacturing we can capture the short journey of your product back to farm. With consumers being increasingly environmentally conscious now more than ever we feel the need to reduce the impact of fast fashion and fossil fuels by supporting the campaign which nurtures land transformation.

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Why Wooltrace?

A driving force for change

Positive, environmental and social change is the driving force behind the Wooltrace initiative. We provide transparency and traceability to all of our products with the back to farm journey. Supporting British Farmers through fair pay is at the heart of what we do along with working to provide renewable, biodegradable yarn to stop the microplastic pollution of our land and oceans.


Working with Woolkeepers

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The Woolkeepers® is an initiative that’s committed to transforming the wool industry. We create sustainable and regenerative routes to market that benefits farmers, animals, consumers, and land in equal measure. We work in harmony with agriculture and implement existing third-party mechanisms to certify the assurance of fibre through our Woolkeeping community. Integrity and sustainability drive us and guide our efforts to elevate an industry that has been undervalued for too long. Our mission balances commercial value with social and environmental change – communicating the countless benefits of wool growing and production to maximise positive impact, and to generate the acclaim that British wool deserves. As consumer consciousness rises to match the increasing collective pressure to fight climate change, products formed of low-impact materials have risen significantly in commercial appeal. Animal-derived fibres like wool provide an excellent sustainable replacement for synthetic made products. The Woolkeepers® work with a host of global brands providing a progressive verified approach to sourcing wool that’s environmentally and socially mindful. By working with likeminded businesses and manufacturers who are invested in driving change, The Woolkeepers® are able to raise the value of British wool and the reward the sheep farming community for producing a valuable certified raw material.